For me, it is essential to develop a deep and detailed view of customer and their behaviour, across all channels. In addition, using customer focused technology, gives unique opportunities. My Key Skills is coming up with:

My Personal Impact

Drives the brand and campaign strategy.

Lead all marketing initiatives.

Run strategic inputs for the business planning process.

Initiated a series of digital strategies aiming to spread the world about the company and to engage the community.

Optimized the business models of 5 product lines, resulting in a 23% higher revenue than expected.

Optimized 4 established procedures, increasing regional revenue by 16%

Organizing and Managing Process Innovation.

Managed actively the market analysis & report of competitors

Report to the Head of Planning

Reached 25% increase in faster project growth

I am into digital transformation with a dedication to helping businesses and individuals alike bring their ideas to life through effective and, more importantly, functional strategy and content. With a very good understanding of concepts like branding, strategy, content and user experience, i am a extremely capable digital native.

My approach to customer journey and user experience is to constantly advocate for the user’s needs. I received my bachelor’s and master’s (2016-17) in communication/media studies from the University of cologne, where I learned about human behavior and what drives people.

My fascination with human behavior led me to formalizing my interest in users needs as well as marketing. I completed 3 different internships intensive where I learned the tools and process behind making great products. Combining those two educational experiences has allowed me to listen to and understand people to deliver them phenomenal experiences.